Construction supplier
Construction supplier
How Solmur (Décor Alliance Group) doubled its number of new clients in 4 months with Leadbay.
How Solmur (Décor Alliance Group) doubled its number
of new clients in 4 months with Leadbay.
03.27.25
03.27.25
300 employees
60 sales representative
+11 000 clients
41 local sales branches in the Northwest of France
SMEs and tradespeople
(client profile)
Supplier of paint and floor
& wall coatings
Supplier of paint and floor & wall coatings.
300
employees
60
sales
representatives
11,000+
clients
41
local sales branches
in the Northwest of France
SMEs and tradespeople
(client profile)
“We’ve doubled the number of new clients per sales rep.”
“We’ve doubled the number of new clients per sales rep.”
“We’ve doubled the number of new clients per sales rep.”
Jamel Keloul - Sales Director - Solmur / Décor Alliance.
Jamel Keloul - Sales Director -
Solmur / Décor Alliance.
Jamel Keloul - Sales Director - Solmur / Décor Alliance.
In a market where sales prospecting is often long and tedious, Solmur, a subsidiary of the Décor Alliance Group, chose to be an early adopter by investing in AI. In just 4 months, Solmur has positioned itself as a forward-thinking market leader, gaining both internal adoption among its sales teams and new market share.
In a market where sales prospecting is often long and tedious, Solmur, a subsidiary of the Décor Alliance Group, chose to be an early adopter by investing in AI. In just 4 months, Solmur has positioned itself as a forward-thinking market leader, gaining both internal adoption among its sales teams and new market share.
In a market where sales prospecting is often long and tedious, Solmur, a subsidiary of the Décor Alliance Group, chose to be an early adopter by investing in AI. In just 4 months, Solmur has positioned itself as a forward-thinking market leader, gaining both internal adoption among its sales teams and new market share.
2x increase in number of new clients
2x increase in number of new clients
2x increase in number of new clients
74% of leads were brand new -
(sales reps had never heard of them before Leadbay)
74% of leads were brand new -
(sales reps had never heard of them before Leadbay)
74% of leads were brand new -
(sales reps had never heard of them before Leadbay)
High-revenue potential clients -
(“Twins of the TOP 10 in their portfolio”)
High-revenue potential clients -
(“Twins of the TOP 10 in their portfolio”)
High-revenue potential clients -
(“Twins of the TOP 10 in their portfolio”)
Fast adoption (4 months) by all types of sales reps
Fast adoption (4 months) by all types of sales reps
Fast adoption (4 months) by all types of sales reps
Solmur / Décor Alliance.
Solmur / Décor Alliance.
A major player in the finishing works market for over 110 years
A major player in the finishing works market for over 110 years
Décor Alliance is a key player in building material distribution, supporting professionals — SMEs and tradespeople — for more than 110 years. Solmur, a group subsidiary, supplies paints and floor & wall coatings through a large network of sales branches across the Northwest of France. Its salesforce is deeply rooted in the field, at the heart of the product-client relationship.
Décor Alliance is a key player in building material distribution, supporting professionals — SMEs and tradespeople — for more than 110 years. Solmur, a group subsidiary, supplies paints and floor & wall coatings through a large network of sales branches across the Northwest of France. Its salesforce is deeply rooted in the field, at the heart of the product-client relationship.
Décor Alliance is a key player in building material distribution, supporting professionals — SMEs and tradespeople — for more than 110 years. Solmur, a group subsidiary, supplies paints and floor & wall coatings through a large network of sales branches across the Northwest of France. Its salesforce is deeply rooted in the field, at the heart of the product-client relationship.
Tackling the commercial challenges of the construction market
Tackling the commercial challenges of the construction market
A mature and competitive market driven by relationships
Cyclical demand for building materials (influenced by interest rates)
Medium-to-long sales cycles, with high complexity: 15,000 SKUs and diverse client profiles
Constant need for precision and alignment between offer, target, messaging, and relationship
A mature and competitive market driven by relationships
Cyclical demand for building materials (influenced by interest rates)
Medium-to-long sales cycles, with high complexity: 15,000 SKUs and diverse client profiles
Constant need for precision and alignment between offer, target, messaging, and relationship
A mature and competitive market driven by relationships
Cyclical demand for building materials (influenced by interest rates)
Medium-to-long sales cycles, with high complexity: 15,000 SKUs and diverse client profiles
Constant need for precision and alignment between offer, target, messaging, and relationship
“Our growth strategy for 2025 is to significantly increase the number of new customers. We have an exceptional range of products and services, and we need to make them available to as many people as possible.”
“Our growth strategy for 2025 is to significantly increase the number of new customers. We have an exceptional range of products and services, and we need to make them available to as many people as possible.”
Philippe Poujol - Décor Alliance group CEO
Philippe Poujol - Décor Alliance group CEO
Challenges addressed by Leadbay and its integrator Stema Partners
Challenges addressed by Leadbay and its integrator Stema Partners
Before Leadbay, Solmur was facing several obstacles :
Before Leadbay, Solmur was facing several obstacles :
Hard to identify all the opportunities on the market
Hard to identify all the opportunities on the market
Sales reps were doing a great job networking, the brand was well-known, and local branches were attracting steady business — but acquiring new clients required going beyond the usual routes.
Sales reps were doing a great job networking, the brand was well-known, and local branches were attracting steady business — but acquiring new clients required going beyond the usual routes.
Sales reps were doing a great job networking, the brand was well-known, and local branches were attracting steady business — but acquiring new clients required going beyond the usual routes.
“We operate in a vast market and we often waste time chasing bad leads. A sales rep can’t see everything in their territory.”
“We operate in a vast market and we often waste time chasing bad leads. A sales rep can’t see everything in their territory.”
“We operate in a vast market and we often waste time chasing bad leads. A sales rep can’t see everything in their territory.”
Jamel.
Jamel.
Jamel.
Motivating 100% of the team to prospect — hunters and farmers alike
Motivating 100% of the team to prospect — hunters and farmers alike
Sales teams spent more time looking for prospects than actually selling — and that was the norm, until Leadbay. Data was hard to find, prospecting lists were exhausting to manage, and motivation dropped quickly. There were also different profiles: strong hunters, and strong farmers.
Sales teams spent more time looking for prospects than actually selling — and that was the norm, until Leadbay. Data was hard to find, prospecting lists were exhausting to manage, and motivation dropped quickly. There were also different profiles: strong hunters, and strong farmers.
Sales teams spent more time looking for prospects than actually selling — and that was the norm, until Leadbay. Data was hard to find, prospecting lists were exhausting to manage, and motivation dropped quickly. There were also different profiles: strong hunters, and strong farmers.
“With Leadbay, hunters become even better hunters, and farmers learn how to hunt. In just a few months, the whole team got on board.”
“With Leadbay, hunters become even better hunters, and farmers learn how to hunt. In just a few months, the whole team got on board.”
“With Leadbay, hunters become even better hunters, and farmers learn how to hunt. In just a few months, the whole team got on board.”
Jamel.
Jamel.
Jamel.
The market is down — the best time to double down on innovation, prospecting, and winning new market share
The market is down — the best time to double down on innovation, prospecting, and winning new market share
Rising interest rates have tightened the construction market. It’s a tough time. But it’s also the perfect moment to out-hunt the competition and grab market share.
Rising interest rates have tightened the construction market. It’s a tough time. But it’s also the perfect moment to out-hunt the competition and grab market share.
Rising interest rates have tightened the construction market. It’s a tough time. But it’s also the perfect moment to out-hunt the competition and grab market share.
“From now on, sales reps have an intelligent companion in their pocket.”
“From now on, sales reps have an intelligent companion in their pocket.”
“From now on, sales reps have an intelligent companion in their pocket.”
Jamel.
Jamel.
Jamel.
Leadbay: the AI that predicts Décor Alliance’s future best clients
Leadbay: the AI that predicts Décor Alliance’s future best clients
Leadbay is the AI platform that predicts each field sales rep’s best future clients by providing a constantly refreshed, tailored list of high-potential prospects ready to be contacted.
Leadbay is the AI platform that predicts each field sales rep’s best future clients by providing a constantly refreshed, tailored list of high-potential prospects ready to be contacted.
Leadbay is the AI platform that predicts each field sales rep’s best future clients by providing a constantly refreshed, tailored list of high-potential prospects ready to be contacted.
“Leadbay knows everything—our past pipeline, our markets. Each rep gets the best leads in their area.”
“Leadbay knows everything—our past pipeline, our markets. Each rep gets the best leads in their area.”
“Leadbay knows everything—our past pipeline, our markets. Each rep gets the best leads in their area.”
Jamel.
Jamel.
Jamel.
Prospecting power multiplied
Prospecting power multiplied
Trained on your historical clients and constantly optimized with your feedback, our AI identifies all your sales opportunities and scores them based on potential.
Trained on your historical clients and constantly optimized with your feedback, our AI identifies all your sales opportunities and scores them based on potential.
Trained on your historical clients and constantly optimized with your feedback, our AI identifies all your sales opportunities and scores them based on potential.
Maximum time saved
Maximum time saved
Leadbay replaces manual lead research with a personalized prospect list for each sales rep, enriched with contact and targeting data.
Leadbay replaces manual lead research with a personalized prospect list for each sales rep, enriched with contact and targeting data.
Leadbay replaces manual lead research with a personalized prospect list for each sales rep, enriched with contact and targeting data.
Easy to use and addictive!
Easy to use and addictive!
Each week, reps select their new prospects straight from their mobile, view them on a map, and easily plan their prospecting route.
Each week, reps select their new prospects straight from their mobile, view them on a map, and easily plan their prospecting route.
Each week, reps select their new prospects straight from their mobile, view them on a map, and easily plan their prospecting route.
With the help of Stema Partners, Leadbay’s integrator agency, and in-house Leadbay ambassadors, full adoption is ensured — across all sales rep profiles.
With the help of Stema Partners, Leadbay’s integrator agency, and in-house Leadbay ambassadors, full adoption is ensured — across all sales rep profiles.
“With this method, we’re able to make Leadbay a central part of B2B sales performance within just a few months. That’s incredibly valuable in a down market like this one.”
“With this method, we’re able to make Leadbay a central part of B2B sales performance within just a few months. That’s incredibly valuable in a down market like this one.”
“With this method, we’re able to make Leadbay a central part of B2B sales performance within just a few months. That’s incredibly valuable in a down market like this one.”
“Above all, we helped our salespeople get off the beaten path.”
“Above all, we helped our salespeople get off the beaten path.”
“Above all, we helped our salespeople get off the beaten path.”
Jamel.
Jamel.
Jamel.
The results
The results
2x increase in number of new clients
2x increase in number of new clients
2x increase in number of new clients
74% of leads were brand new -
(sales reps had never heard of them before Leadbay)
74% of leads were brand new -
(sales reps had never heard of them before Leadbay)
High-revenue potential clients -
(“Twins of the TOP 10 in their portfolio”)
Nouveaux clients à “haut potentiel de revenu” - (”Des jumeaux du TOP 10 de leur portefeuille clients”)
Fast adoption (4 months) by all types of sales reps
Fast adoption (4 months) by all types of sales reps
Fast adoption (4 months) by all types of sales reps
Kudos to Solmur from the Décor Alliance Group for embracing predictive prospecting with Leadbay and Stema Partners. Wishing you continued growth and success !
Kudos to Solmur from the Décor Alliance Group for embracing predictive prospecting with Leadbay and Stema Partners. Wishing you continued growth and success !
Construction supplier
How Solmur (Décor Alliance Group) doubled its number of new clients in 4 months with Leadbay.
03.27.25
Supplier of paint and floor
& wall coatings
300 employees
60 sales representative
+11 000 clients
41 local sales branches in the Northwest of France
SMEs and tradespeople
(client profile)
Fournisseur de peinture et revêtements sols et murs.
300
collaborateurs
60
commerciaux
+11 000
clients
41
agences commerciales
dans le Nord-Ouest
42
agences commerciales
dans le Nord-Ouest
PME et artisans
(typologie de clients)
Available now for large sales teams
prospecting in the field.
Available now for large sales teams prospecting in the field.
Available now for large sales teams
prospecting in the field.
And for curious reps, 100 more seats are available from January 1st.
And for curious reps, 100 more seats are available from January 1st.
And for curious reps, 100 more seats are available from January 1st.