Privacy policy


Last updated: November 03, 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1.Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


This Privacy Policy can apply to you when you use leadbay website (“Website”), or leadbay  (“Platform”), when you share your personal data, or someone else’s personal data (such as a director or an employee) with us.

Here are some important definitions to help you understand our terms and this Privacy Policy:

Our public website, is referred to as the “Website.”

Our online software-as-service platform including any related APIs provided by leadbay, together with all related applications are collectively referred to as the “Platform”.

This Privacy Policy applies when you:

  • Visit any of our website, social media pages, or office premises,

  • Access or use any of our applications or our leadbay Platform,

  • Register and/or attend any virtual or in-person events hosted or attended by us,

  • Your employer does business with us,

  • Contact our team or complete a webform,

  • Participate in our user research activities,

  • Otherwise interact or communicate with us.

On our websites, we also collect cookies information, for details please see our Cookies Policy.


For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.

Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

Application refers to leadbay, the software program provided by the Company.

Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Leadbay SAS, La Guignardière 41290 La Bosse, Vievy-le-rayé.

Country refers to: France

Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to the Application.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

This Privacy Policy only applies where we are processing personal information for our own purposes. It does not cover the personal information leadbay collects, uses and discloses on behalf of its Customer (“Customer Personal Data”) in connection with leadbay Platform and we invite you to contact the relevant company or organization if you have any questions about their privacy practices.

This means that leadbay is the Data Processor for such Personal Data processed on the Customer’s behalf and under its instructions.

Leadbay will process Customer Personal Data to provide the Platform and other limited purposes as outlined in this section below. In those limited purposes, leadbay is responsible for processing your Personal Data and is the Data Controller.

Where leadbay is the Data Controller, if you have any questions about this Platform Privacy Policy or about our data protection practices pursuant to Article 27 of the General Data Protection Regulation (“GDPR”), you can contact us. See how to contact us below.

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email adress

  • First name and last name

  • Phone number

  • Job position

  • Job Title

  • Workplace

  • Inleadbayry

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

  • IP address

  • Cookie IDs

  • Device IDs, as described by our Cookies Policy

Feedback you send us Device and technical data (Domain server, type of device/operating system/browser used to access the Platform, local and language settings; session logging, heatmaps and scrolls; screen resolution, ISP, referring or exit pages; and date and time of your visit.)

Digital behavioral data:Web page interactions (clicks, browsing, zooms and other interactions), referring web page/source through which you accessed the Sites, and statistics associated with the interaction between device or browser and the Sites.

Agreement and Transaction Data: agreements, orders, purchases, payment status, and invoices; and your other interactions with us related to transactions, such as service requests and messaging with our customer service.

Payment Data: Card data, Corporate bank account information of customers

“Marketing Communications” means when we contact you about leadbay’s Platform, events, or business.

“Internal Development” means when leadbay improves and better develops the Platform including testing, research, reporting, benchmarking, machine learning, performance analyses, predictions and trend analysis in order to support our business decision-making, to analyze our Customers’ engagement with our Platform,, to assess the quality of our Platform and to consider our Customers’ feedback and needs. For our Internal Development, we process de-identified and aggregated data to the extent possible. We may use samples of real data, for example, to test the quality and the performance of our platform. If you do not wish to be part of this test, you can let us know at any time. See how to contact us below.

We may process all of the above Personal Data to comply with our various legal obligations (“Legal Obligations”). Our Legal Obligations include:

  • Complying with applicable laws, regulatory requirements, and our internal policies

  • Preventing, mitigating, and investigating data protection and security incidents, fraud, errors, or any illegal or prohibited activity relating to leadbay’s Platform

  • Protecting the rights, safety, property, or operations of leadbay, you, or others

  • Responding to regulator, law enforcement authorities or other government official/agency request or your data protection requests

  • Enforcing agreements with you, resolving disputes, and defending a legal claim

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Information from Third-Party Social Media Services

The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:

  • Google

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.

To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

  • Visitor Digital Behavior analytics and User usage monitoring and analytics, 24 months

  • Support, maintenance, and account management, For the agreement duration with Customers and then archived for 7 years

  • Delivering the Platform, providing customer service and managing payments, contracts and transactions and otherwise meeting our contractual requirements, For the agreement duration with Customers and then archived for 7 years

  • Fulfilling your request related to the Platform and communicating with you in contract-related matters, For the agreement duration with Customers and then archived for 7 years

  • Marketing Communications, 2 years from the last contact, or 30 days after a deletion request,

  • Organizing, managing, and facilitating access to our events, For the time necessary to achieve this purpose

  • Internal Development, Up to 24 months

  • Legal Obligations, As required by applicable law or regulation except: in case of a dispute, until the settlement of the dispute; in case of a legal claim, for the duration of the proceedings and until the ordinary and extraordinary means of recourse are exhausted with regard to the decision rendered

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

We will keep your personal data confidential except where disclosure is required or permitted by applicable laws. Only authorized personnel within leadbay have access to the data like our Product team.

We may disclose your personal data to third parties to carry out our usual business practices. Disclosures will only be so that we can process your personal data for the purposes set out above. leadbay may share your personal data to the following third parties:

  • Our service providers;

Some of our service providers may perform actions on our behalf, under our instructions, in accordance with our agreement and in compliance with appropriate technical and organizational security measures to protect your Personal Data.

Please see here for the current list of service providers used by leadbay as Sub-Processors.

Leadbay seeks to conclude data processing agreements with its service providers to ensure that your personal data is used, stored and transferred securely and in accordance with the applicable laws.

  • Our affiliates;

We may share, disclose and transfer your Personal Data with our current) and future subsidiaries and affiliated companies for all purposes mentioned in Section 4 above.

  • Third Parties involved in a corporate transaction with us.

  • We may also disclose or transfer personal data to fulfill legal obligations or when a legal authority requires a disclosure. We may also disclose personal data if we are a party of a business sale, such as a merger or an acquisition.

  • Third parties you connect to leadbay

Google: We access your Google User Data only to facilitate and enhance the functions of our application. Specifically, we synchronize your Google Docs, Google Slides, pdfs, and plain text files (files with the “.txt” extension) that are within the folders you select when connecting your Google Drive account to leadbay. You can change this selection at any time or request us to delete all your data.

The sole purpose of this data is to allow you to use your Google User Data on the leadbay Platform. leadbay will not use this data for any other purpose like advertising or marketing.

You can see how your data is stored securely in the next section.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

The data we access is stored securely in our database.

Access to personal data is also protected with user-specific logins, passwords, and user rights. Our premises are also safe and secure.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. You may make one request each year by emailing us at

1.Collecting and Using Your Personal Data

1.Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

1.Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

1.Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

1.Contact Us

If you have any questions about this Privacy Policy, You can contact us:

1.Updates and Amendments to this Platform Privacy Policy

The “Effective Date” at the top of this webpage mentions when this Platform Privacy Policy was last revised. We may update and amend this Platform Privacy Policy from time to time. Any changes will become effective when we post a revised version of this Platform Privacy Police.

If we make changes that materially alter your privacy rights, leadbay will provide additional notice, such as via email or through the platform directly.

Your use of our Platform is subject to the terms in the version of this Platform Privacy Policy that is posted at the time of your use of the Platform. We encourage you to review this Platform Privacy Policy periodically to remain informed about our handling of your Personal Data.

Get my spot in the pre-launch version

New batch of 100 seats available from April 2024

Don't wait for too


Get my spot in the
pre-launch version

New batch of 100 seats available

from April 2024

Don't wait for too


Get my spot in the
pre-launch version

New batch of 100 seats available from April 2024

Don't wait for too