Manifesto: Leadbay removes the guesswork from prospecting.

Nov 1, 2024

Leadbay Manifesto


AI is eating the world,

AI will most benefit traditional sales teams,

There is no value for reps to be behind a screen, time to be back in the field.


We’re Milan and Ludo from leadbay.


We’ve developed Leadbay—an AI companion for B2B sales teams prospecting in the field. The app is powered by a domain-specific AI model we’ve developed to remove the guesswork from prospecting. We’ve trained a multi-modal system of knowledge, merging exhaustive market data, internal company knowledge (CRM, ERP, CSV), and reps' instincts together—with the capability to predict who will be your next customers.


By focusing on traditional sales teams (80% of the B2B sales population), Leadbay lets them benefit from sales intelligence without the costs of data providers, growth, SDR, and data science teams.


Today, reps use the Leadbay web app to score their pipeline, generate new leads, and explore new market clusters—ensuring they always focus on the most likely-to-buy leads in their market.


The companies is backed by sales veterans from Google, Microsoft; Station F and the US-EU fund Inovexus.


…

Origin story & founders


Milan, with 15 years of experience in AI—including a PhD from Sorbonne University, 60+ publications, and two companies founded on leveraging information-poor data for AI—joins Ludo, who brings a background, network, and passion for traditional B2B sales.


Reuniting in 2023, they build on Ludovic’s community of 200 early users addressing underserved B2B sales use cases. Together with a skilled team in engineering, product design, and AI R&D, they create unique AI models and tools to enhance every step of the B2B sales prospecting workflow. Their ambition is to create a center of excellence on B2B Sales-related AI.

Problem


Reps are drained, wasting 70% of their time on leads that will never close.

  • It’s hard to identify companies in their target addressable market.

  • It’s hard to qualify which companies are in their ideal customer profile.

  • You contact and visit leads to qualify the data into a sales-qualified lead.


Desperate to solve this problem, B2B sales teams work with inadequate solutions:

  • Searching for leads on Google, relying on expensive data providers, and engaging in time-consuming networking,

  • Qualifying leads using Excel,

  • CRMs serve as tools for managing closings, but prospecting data isn't logged,


New-born solutions are not used by traditional sales teams because they can’t answer their pain.

  • General-purpose AI models can’t deliver last-mile data, predictions, and app experiences that fit reps' prospecting needs in the field,

  • Data providers require extensive internal expertise (data scientists, engineers, and SDR teams) to transform quantity into quality,

  • AI-native agents offer quantitative reasoning to qualify leads, but they’re ill-suited for traditional teams that start from incomplete data, are prospecting information-poor leads and rely on in-person interaction.


Product


  • Our app

Leadbay is a web app that supports reps in the field with pipeline scoring (Monitor), lead generation (Discover), and new market segment exploration and Ideal Customer refinement.

The main goal is to let reps focusing on the most qualitative leads in their market.

  • Our models

Leadbay domain-specific models is on a mission to bring data and prediction to the last mile. The challenge consists on bringing closing prediction from information-poor leads.

  • Our users

Leadbay first niche are sales teams prospecting in the field and selling physical goods or services to brick-and-mortar companies. Most of these teams are wholesalers serving construction companies, wholesalers for hotels and restaurants, and insurance providers.

About 80% of B2B sales teams conduct some form of field sales. Large sales teams prospecting in the field (50+ reps) account for 30% of the B2B sales workforce and economy.


  • Key features

  1. Monitor - score leads within your CRM/ERP/Excel,

  2. Discover - generate new leads in ICP you didn’t know before,

  3. Timeline - Explore new clusters to expand your target market,

  4. Map - Organize your visits in the field: visit leads you know, and discover nearby leads most likely to buy.

Some takes:

  • Quality over quantity,

  • Companion over Autopilot,

  • Support the real-world economy over tech economy,

  • Importance for a domain specific-AI system to deliver AI to the last mile,

  • AI won’t take the job of traditional sales reps, but surely those of growth teams,


Our ask

Feel free to recommend customers and partners to access Leadbay:

  • Access Leadbay as a 50+ rep team prospecting in the field,

    • Request your access on the website

  • Partner with Leadbay to resell/integrate 50+ rep team prospecting in the field,

    • Request your access on the website

  • Smaller teams, take a seat and benefit Leadbay latest tech,

    • 100 new seats available on the website